A decade of shipping high-performance, scalable WordPress & Shopify experiences — from custom themes and Gutenberg blocks to conversion-focused ecommerce and React applications.
Full-stack developer specializing in WordPress and Shopify, with deep expertise in custom theme development, Gutenberg blocks, custom plugins, and Advanced Custom Fields — backed by strong React, PHP, and modern build-tooling skills. I care about clean architecture, SEO, accessibility, and pages that load fast.
A selection of client and company websites. Click any project to visit it live.
Build and maintain custom WordPress themes from the ground up, custom Gutenberg blocks, and ADA-compliant, multilingual public-facing sites with optimized build pipelines.
Built a WordPress affiliate marketing program — referral tracking, tiered commissions, partner dashboards, and storefront sales attribution via custom plugin work.
Integrated HubSpot CRM with WordPress, ran technical SEO audits (SEMrush, Wincher), and drove domain authority and lead-conversion gains through on-page & link-building strategy.
Custom Shopify themes, UI Extensions, POS setup, Liquid development, Klaviyo automation, and conversion-focused ecommerce enhancements.
Led a team of three, architected Redux Toolkit state management, and shipped a cross-platform app — cutting bug rate 35% and boosting velocity 25%.
Architected Phyn.com (React, Next.js, GraphQL, Shopify), built WordPress CMS solutions, and helped grow Phyn from 4 to 40+ employees.
Open to freelance, contract, and full-time WordPress & full-stack roles. Reach out and let's talk.