WordPress, Shopify & React developer. Full‑stack, front to back.
I build custom WordPress themes, Shopify storefronts and React apps, plus the PHP, Node and API work behind them. Sites that load fast, pass accessibility audits, and stay easy for the people who edit them.
Ten years building WordPress sites, Shopify stores and React apps that are fast, accessible and easy to edit, for county government, fintech, hardware startups and growing brands.
Online sales after rebuilding Phyn's Shopify storefront
Lead-conversion tracking at Epoch IT via HubSpot
Bug rate on the React Native team I led at Wick
People at Phyn when I moved on, up from 4 when I started
I work mostly in WordPress: custom themes written from scratch, Gutenberg blocks, ACF, and plugins bent into shape with PHP hooks. On the commerce side I build Shopify themes in Liquid, checkout UI extensions, and POS setups.
On the React side I build Next.js front ends and React Native apps, including phyn.com and the Phyn app, along with the GraphQL, Node and database work behind them. I care about clean markup, WCAG compliance, Core Web Vitals, and handing clients a CMS they can run without me.
ProblemThe store wanted a partner program with commissions that are fair and traceable to each sale.
ProblemCounty pages had to meet ADA law in several languages, and every edit needed a developer.
ProblemLeads were coming in untracked and the site was slipping in search.
ProblemOne brand selling online and in-store needed a storefront, checkout and POS that agree with each other.
ProblemA smart-water startup needed one site to explain the product, sell it, and keep up with a team that grew tenfold.
An AI job-application assistant I designed, built and launched on my own.
ProblemNurses, teachers, electricians and sales reps retype the same 40 form fields and "tell us about a time" essays for every job. Auto-apply bots fix the typing but send generic answers that get ignored.
Custom themes, speed and SEO work, and ongoing maintenance for Southern California businesses.
Full custom build. Traffic up 15% and customer inquiries up 10% after launch.
Enterprise front-end work with reusable, cross-browser markup for a large lender.
Custom templates, load-time and ranking improvements, and ongoing feature updates.
A brand-specific theme with a content structure the team can edit themselves.
A corporate site on a custom theme, accessible and responsive on every device.
Themes from a blank functions.php, block editor tooling, custom post types.
Storefronts, checkout customization, and in-store retail.
Typed component systems and cross-platform mobile.
What's underneath the frameworks.
Audits that end in fixes, not reports.
Pipelines, hosting, and CRM wiring.
Custom themes from the ground up, Gutenberg blocks, and ADA-compliant multilingual public sites on optimized build pipelines.
Affiliate program with referral tracking, tiered commissions, partner dashboards and sales attribution.
HubSpot CRM integration, technical SEO audits, and on-page and link-building work that lifted authority and lead tracking.
Custom Liquid themes, UI Extensions, POS setup and Klaviyo automation.
Led a team of three and architected Redux Toolkit state. Cut the bug rate 35% and raised delivery velocity 25%.
Architected phyn.com on React, Next.js, GraphQL and Shopify, and built WordPress CMS solutions for agency clients.
Open to remote WordPress, Shopify, React and full-stack roles, contract builds, and ongoing maintenance retainers. I usually reply within a day.
